How my marketing book on KDP Select helped one author

Ever since I published my marketing book, HOW I MADE OVER $42,000 IN 1 MONTH SELLING MY KINDLE eBOOKS, which was designed specifically for Amazon's KDP Select program, I have received emails, tweets and FB messages from authors who have used my strategies. My marketing book has been reviewed 212 times as of today.

Some people have questioned my integrity and intention regarding this book, but the email I received yesterday is the best way for me to explain WHY I would reveal my "secrets" or strategies. The simple reason: because I like helping other authors; I always have, always will.

One author contacted me yesterday to let me know how excited she was at the success of her first free promotion. She gave me permission to use her email in this blog post. (Thank you, Renee-Ann.)

Dear Cheryl,

I'm sure you get this kind of messages all the time but I really wanted to share what your book, "How I Made Over $42,000 in 1 Month Selling My Kindle eBooks", has done for me. First let me say that your name and book has become a topic of conversation among the writers in our group.

I wrote Stella's Plea as part of the NaNoWriMo challenge in 2010. It’s my first novel, a Christian Suspense about the abduction of a deaf little girl, and her mother's struggle to find her. I published it in November 2012.

Last week, Sarah Butland, a writer-friend, highly recommended your book, and to make sure I take notes as I read. Thank God for technology, I read it on my Kindle and took notes in my Windows Phone.

It hasn’t been a week since I finished your book but I'm aiming for the moon and feel like one of the stars. My novel wasn't selling because I lacked the market savvy you're so good at. I had no idea how to promote my novel, let alone sell it. Even an interview with the local newspaper didn't move my rank. But then, Sarah recommended your book. It was awesome. I jotted the tips down -- and then some -- recommended the book to others on our writers groups, and put the strategies to the test. WoW! You weren't kidding.

I removed my novel from Smashwords, deleted the excerpts, and advertised a FREE promo from Thursday, Sept 5 to Saturday Sept 7. I was shocked when, Thursday evening, Sarah told me to check my ranking/stats. The book had gone from #800K+ on Wednesday to #569 in less than 24 hours. The book was now #6 on the Christian Suspense genre, and I had 492 downloads. Need I say I barely slept that night? Friday morning, I had 652 downloads and had moved to #5 in Christian Suspense, and #386 in Free Kindle.

Now, Saturday afternoon, I have well over 1265 downloads and my promo isn't over yet. I lost count of the invites to Share and Tweet, and Pin. As you suggest, I aimed at 500/day and reached that goal the first two. I'm still hoping to get 500 today, though I'm aiming at total of 2K. :)

It's not just the downloads though. I'm overwhelmed at people's response to help me get my book to number one. And just the fact that it reached #5 in the Christian Suspense, even though it's free, I'm ecstatic about that.

I haven’t had a chance to do everything yet, as it's been less than a week since I finished your book. Plus I work fulltime outside the home so my time is limited to when I'm off work. But Cheryl, I am truly having a blast with this promotion, and I thank you for sharing your story in this marketing book.

I apologize this is so long but I really wanted to share the whole story with you. I will continue to share the book, review it once my promo is finished, then I'll have another promo in 6-8 weeks, depending how fast the numbers plunge again. In an ideal world, they'd stay where they are! :)

Lastly, will you please download a copy of my book, and also tell your friends about it? http://amzn.to/18jprie

Blessings to you. Renee-Ann  (aka R.A. Giggie)

I believe that my methods still work, even though Amazon has messed up the algorithms so that we don't see the huge numbers we saw last year. There is still value in using the Select program, especially for niche authors and new authors, or those with only 1-2 titles.

I've also tested my strategies on 99 cent sales--and guess what? They work. I've done 99 cent sales without my methods and seen only a slight increase. But when I do everything in my book, my sales skyrocket.

If you're serious about promoting your book, and if you aren't one of those people who only "reads" a book on marketing and you're not afraid of working hard or experimenting, I encourage you to pick up a copy of HOW I MADE OVER $42,000 IN 1 MONTH SELLING MY KINDLE eBOOKS. It's only $2.99.

• Updated: Sept 4, 2013 - Contains OVER 130 LINKS TO WEBSITES THAT WILL PROMOTE YOUR FREE BOOK
• The #1 Marketing book specifically designed for Amazon's KDP Select program
• International Bestseller
• Contains detailed Select experiments & analysis

NEWS: I've now earned over $210,000 with KDP Select! I signed with an agent at Trident Media Group; I was contacted by the senior editor at a "big 6" publishing company because of my success on Amazon; Amazon hand-picked two of my titles for special promotions; and I have signed a 2-book audiobook deal with Audible--ALL because of my KDP Select success.

http://www.amazon.com/Month-Selling-Kindle-eBooks-ebook/dp/B0080USSYW

The KDP Select Experiment: Part 11 - Conclusions - Updated: Sept 24

I'm going to keep this post short and hopefully you'll get enough out of it to make up your mind about Amazon's Select program. I began enrolling in Select as an experiment. I was a skeptic. I didn't like the exclusivity clause. But I knew I could always opt out and return to my old ways of selling if things didn't work out.

I also knew that even if I saw a slight increase in sales, it didn't mean I could maintain that increase every month--or make any of the big numbers a few people like JA Konrath have mentioned.

My experiment took place from January to March...

In January I made 3 times more money than I was averaging per month last year. If my math is correct (and remember, I admit I do suck at math) that's a 300% increase.

In February I made 13 times more money than I was averaging per mth in 2011.

In March I made 42 times more money than my 2011 monthly average.

From January to March 2012, I've earned more money than I've made in the last 5 years. Do I expect the numbers to keep getting higher? No. Like anything else, I expect they'll rise and fall. But I don't expect to ever go back to making only what I made each month last year. Why? Because I'll eventually have another book on the Select promo.

Conclusions: It's WORTH giving up exclusive distribution rights and enrolling in KDP Select because you'll make more money this way than with ANY other distribution system.

UPDATE: September 24, 2012: 

I have now earned over $150,000 with KDP Select. Two agents contacted me after they saw my success and I have signed with Adrienne Lombardo at Trident Media Group. A senior editor from Penguin contacted me about CHILDREN OF THE FOG in particular but I wasn't willing to let it go for low terms. She is awaiting my next new novel. 

I'll be represented at the Frankfurt book fair this year--I'm excited. A possible audiobook deal is in the works, foreign rights deals are being pursued. THIS is what happens when you take a chance, are bold enough to try something new and find ways to make the numbers soar.

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If you haven't read my experiment results, please visit: The KDP Select Experiment Link List