One thing I've done since my first book was published was hold contests and giveaways. I often give away my books and ebooks.
During my upcoming Cherish the Romance Virtual Book Tour from September 27th to October 10th, I'll be giving away my books (print and ebooks), pendants, pens, and other items. I'll also be giving away free ebooks donated by some fabulous author sponsors.
For those of you who love entering contests, there's a great website you can visit that will offer you all sorts of giveaways. Check out http://www.giveawayscout.com.