Konrath says "steal this book"; Tardif says "please don't steal mine"

So the debate over book piracy is still alive and kicking over at author JA Konrath's blog. I, for one, don't have the time or energy, to be beating this issue with a stick on a daily basis, but I have put my two cents in here and there and I did successfully get some of my material removed from a pirate site. Piracy is theft; it's that simple. Copyright laws are in place for a reason and until those laws change, I won't and can't condone copyright infringement and piracy, unlike my fellow author Joe, who embraces it and welcomes it. However, I'm not going to spend my days hunting down every pirate either; I have a business to run and novels to write.

I'm busy working on creating more value for my fans and more new works, but don't think I'll shrug it off if I find one of my works pirated. A lost sale is a lost sale. If you were interested in a book enough to search for it on a pirate site and download it (possible viruses and all) for free, you should still be interested in it if it's priced affordably (ironically, Joe believes in making ebooks affordable too.) My ebooks are $1.99 and $4.99 (the latter going down to $2.99 in July.) My new release Lancelot's Lady will launch in late September at $7.99--for a brand new book. You can't tell me these aren't affordable when the majority of books are priced much higher.

So how inexpensive do these book pirates want them? What's their price point? DUH! Free, of course. That's why they go to the pirate sites in the first place. Sadly, many get caught in the "free" cycle and that's where they stay for the most part. When they want a new book, they request someone download it. I'll admit, there are probably some who WILL use pirated copies to "test" an author out, as some pirates have defended. Then they'll run out and buy the book or another of the author's works, or so they tell me. I just don't see this as being the majority.

Since I got involved with the pirate debate, I've had about a dozen admitted pirates take up my offer of a free ebook (for their own personal use only)--and all said they'd consider buying it or another of my works afterward. As far as I know none of them have done this yet--and I asked them to let me know.

With Joe's "experiment", I believe he's cashed in quite smartly on this controversy. Kudos, Joe! He's using the hype of the situation to create awareness, publicity and branding. But don't get too caught up by the numbers he's quoting. Let's get real here: Joe sells exceptionally well --period. Just read his blog and you'll see his numbers. So, for me, his experiment does nothing but prove he's good at capitalizing on free publicity (something I'm fairly good at doing myself). It certainly won't and can't prove his claim that piracy doesn't hurt sales.

It's a skewed experiment that will show an increase in sales. Joe will always have great sales--because he's good at marketing his books and because all his new pirate friends who accepted his free ebook will want to defend their belief in piracy so a few will now pay. More than likely, the increased sales are from non-pirates who happen to read his blog or like his work or read about him online...or read about the experiment. There is no way to determine where those sales came from. Joe may not view the 15% or so he's lost to piracy as a big deal (or as real lost sales) because he's still making more than enough to pay his rent/mortgage and bills (and good for him!) For the average author, that 15% could mean the difference between having enough food for the month or keeping their home--especially in today's still-recovering economy. Not so good for them.

So while Joe says "steal this book", I'm saying "please don't steal mine." If you're interested in my books, download free samples from Kindle, Kobo or Smashwords, or visit my site and read samples on the cool BookBuzzr widget. (You can flip pages like a real book :-)

Here is MY challenge to pirates:

I challenge those of you who pirate books on a regular basis to read one of my FREE samples--you can read larger portions (50%) of my novels via Smashwords--then email me when you've decided to buy one of my novels at any of the ebook retailers I mention above and send me proof of purchase (the receipt). This will show me that pirates DO take pirated copies because they're looking for a way to sample an author's work and that the authors do then benefit by future sales. Of course, I'll be looking for staggering numbers, not just a handful.

I'll take my challenge one step further...you can call this The Tardif Effect ;-)

If you're a pirate who enjoys suspense thrillers, read a sample of my thriller THE RIVER on Kobo, Kindle, Smashwords or my site and email me when you're done. If after reading that sample, you're still intrigued by my novel, let me know and I'll give you the ebook for FREE. However, if you accept this challenge, you'll be honor-bound to email me with proof of purchase of any of my novels within, say, 6 months. This free ebook offer to pirates is good until the end of August 2010.

You can even share the file with 3 people--WITH my permission. BUT those 3 will be held accountable by the same terms. They'll need to email me to tell me they got the free ebook from you and then later email me to tell me that they've bought one of my novels. This should be quite fair in establishing that sales do result from piracy and that pirates are basically honest people--arguments I've heard numerous times.

I'm not saying "steal this book", I'm saying "please don't steal mine, but here, I'll give you a free sample, maybe even a free ebook and you'll have a chance to show me that piracy will help my sales, not hurt them." Prove this to me and I may change my views about book piracy.

Again, don't get me wrong, I think Joe is a great marketer. I just don't agree with him on this issue. I DO agree with him on most of his marketing advice though. So if there are any brave pirates out there who want to show me the error of my ways (or beliefs), please follow the above instructions. Without naming names, I'll report the results in as much detail as I can on my blog The suspense is killing me!

(No, really! The suspense IS killing me!!! lol)

Cheryl Kaye Tardif,
bestselling Canadian author
http://www.cherylktardif.com/

A-hoy, matey! Should ebook pirates walk the plank or be set free?

This is my recent reply on JA Konrath's blog where piracy pros and cons are still being discussed. I am a bit concerned about new authors taking everything Joe says to heart without looking into the issue--illegal copyright theft and sharing. As much as I respect Joe for his marketing abilities, I am not sold on his argument that since we can't fight them we should embrace piracy and do nothing, turn a blind eye. I'm just not wired that way, and I'm not alone.

My comment:

I'm dropping by to give you all another update on the 4shared website that has illegally shared so many authors' works.

Mine were removed--as were many others--after 2-3 brief emails with 4shared. It wasn't time consuming and I didn't find it half the battle as when I was fighting for the rights of authors to keep their signature lines on Amazon book reviews, which we can do now although they had been deleting reviews by authors who had done such.

It's a small win, having your work deleted from pirate sites.

Do I think this solves the issue? Not at all. My work could end up right back on the site, but for now I'm satisfied. At least I took a stand against something that is legally wrong.

The word "copyright" and subsequent laws protecting our copyrights are there for a reason. When a pirate distributes an ebook, they are making illegal copies and conversions, sometimes even scanning a printed book. While there will always be people disobeying this law, it is in authors' best interests to not sit passively and allow this to happen.

Over the past week or so I've been contacted by a number of authors who were not happy to see their works pirated. I was also contacted by the agent of a very well-known bestselling author. She wasn't pleased to find her client's works on 4shared and she and the publishers involved are taking steps to have the works removed. 4shared has been fairly easy to work with on this matter.

As for Joe's belief that authors should sell ebooks for $1.99 to see better sales, that's not a guarantee. Not every author has the fan base or history of publishing with big publishers as Joe has had, and whether he wants to believe that makes a difference or not, it does. Having a series also helps in this situation; hook people with book #1 and they'll come back for more because they want to know what happens next to those characters. I KNOW that if I'd been published by a major or even mid-list traditional publisher, my work would have reached far more people than it did publishing with a small traditional publisher. It's a no-brainer.

That doesn't mean Joe hasn't worked hard. When I read about all his promotional strategies, I'm exhausted. :-) And good for him for being so pro-active on this. Many authors think it's up to the publisher to market their books. It's not.

Regarding ebook pricing: Pricing your ebooks at $1.99 does not guarantee you higher sales, and new authors really need to understand this. It's your fan base and marketing strategies (which includes pricing and much more) that will lead to high sales.

An author with a new release SHOULD market her books a bit higher to put value on it and also so that later, when the book has been out awhile, she can discount it to make it more attractive as a backlist or older title.

This doesn't mean she can't put it on sale every now and then, or give away some free copies--both great marketing strategies.

Anyone who's ever been in marketing & sales (that was my background prior to becoming a published author) of other products will know that new products hold better value. If you start with $1.99 ebooks, you don't have much room to go in discounting, especially since some retailers have minimum prices you have to charge (like Amazon).

Though I bowed out of this debate awhile ago, I'm still reading posts here, plus the many emails I've received privately from authors and (surprisingly) admitted "pirates". Though I appreciate their reasoning and can even understand why they do it, I can't condone it as others here have done. For anyone just weighing in on this debate, it is far better to investigate both sides of the piracy issue before making a decision. And trust me, if you aren't an author or if you haven't been pirated, you have no idea how it feels to have your work stolen and re-distributed. Pirates don't usually download a book they aren't interested in, and in that, authors have lost a potential sale. Period.

But I do agree with a couple of points my new pirate friends mentioned: ebooks need to be priced affordably (less than $5 seems to be the consensus, easily accessible to all ereader devices and easily uploaded. Smashwords.com seems to understand these concepts and I believe they have the most versatility when it comes to formats. My books are all available through Smashwords. Plus, their coupons make it easy for me to discount my books for special sales.

By the way, Smashwords, Amazon on other retailers offer a LEGAL method for people to "distribute" authors' works. It's called affiliation. As an affiliate, you can advertise an author's works on your site/blog (which is very supportive) and then earn money on sales purchased via your affiliate link. Former pirates could then earn money to buy more books. I am more than happy to have others distribute my works this way--and we all win.

I'll leave you all to continue this debate. I've said what I need to say on this subject, as you can see on my own blogs about piracy.

I encourage authors to read everything they can on piracy. Don't take my word for it, or Joe's. We each have strong opinions on what's right and wrong. Make an informed decision based on more than a couple of authors' (or pirates) opinions.

Support Authors, Buy a Book! :-)

My other posts on piracy:

http://cherylktardif.blogspot.com/2010/05/authors-are-your-books-being-illegally.html
http://cherylktardif.blogspot.com/2010/05/update-on-blatant-copyright.html
http://cherylktardif.blogspot.com/2010/05/update-2-on-copyright-infringement-at.html
http://cherylktardif.blogspot.com/2010/05/author-ja-konrath-defends-copyright.html
http://cherylktardif.blogspot.com/2010/05/update-3-authors-get-copyright.html

Cheryl Kaye Tardif,
bestselling Canadian author
www.cherylktardif.com