How my marketing book on KDP Select helped one author

Ever since I published my marketing book, HOW I MADE OVER $42,000 IN 1 MONTH SELLING MY KINDLE eBOOKS, which was designed specifically for Amazon's KDP Select program, I have received emails, tweets and FB messages from authors who have used my strategies. My marketing book has been reviewed 212 times as of today.

Some people have questioned my integrity and intention regarding this book, but the email I received yesterday is the best way for me to explain WHY I would reveal my "secrets" or strategies. The simple reason: because I like helping other authors; I always have, always will.

One author contacted me yesterday to let me know how excited she was at the success of her first free promotion. She gave me permission to use her email in this blog post. (Thank you, Renee-Ann.)

Dear Cheryl,

I'm sure you get this kind of messages all the time but I really wanted to share what your book, "How I Made Over $42,000 in 1 Month Selling My Kindle eBooks", has done for me. First let me say that your name and book has become a topic of conversation among the writers in our group.

I wrote Stella's Plea as part of the NaNoWriMo challenge in 2010. It’s my first novel, a Christian Suspense about the abduction of a deaf little girl, and her mother's struggle to find her. I published it in November 2012.

Last week, Sarah Butland, a writer-friend, highly recommended your book, and to make sure I take notes as I read. Thank God for technology, I read it on my Kindle and took notes in my Windows Phone.

It hasn’t been a week since I finished your book but I'm aiming for the moon and feel like one of the stars. My novel wasn't selling because I lacked the market savvy you're so good at. I had no idea how to promote my novel, let alone sell it. Even an interview with the local newspaper didn't move my rank. But then, Sarah recommended your book. It was awesome. I jotted the tips down -- and then some -- recommended the book to others on our writers groups, and put the strategies to the test. WoW! You weren't kidding.

I removed my novel from Smashwords, deleted the excerpts, and advertised a FREE promo from Thursday, Sept 5 to Saturday Sept 7. I was shocked when, Thursday evening, Sarah told me to check my ranking/stats. The book had gone from #800K+ on Wednesday to #569 in less than 24 hours. The book was now #6 on the Christian Suspense genre, and I had 492 downloads. Need I say I barely slept that night? Friday morning, I had 652 downloads and had moved to #5 in Christian Suspense, and #386 in Free Kindle.

Now, Saturday afternoon, I have well over 1265 downloads and my promo isn't over yet. I lost count of the invites to Share and Tweet, and Pin. As you suggest, I aimed at 500/day and reached that goal the first two. I'm still hoping to get 500 today, though I'm aiming at total of 2K. :)

It's not just the downloads though. I'm overwhelmed at people's response to help me get my book to number one. And just the fact that it reached #5 in the Christian Suspense, even though it's free, I'm ecstatic about that.

I haven’t had a chance to do everything yet, as it's been less than a week since I finished your book. Plus I work fulltime outside the home so my time is limited to when I'm off work. But Cheryl, I am truly having a blast with this promotion, and I thank you for sharing your story in this marketing book.

I apologize this is so long but I really wanted to share the whole story with you. I will continue to share the book, review it once my promo is finished, then I'll have another promo in 6-8 weeks, depending how fast the numbers plunge again. In an ideal world, they'd stay where they are! :)

Lastly, will you please download a copy of my book, and also tell your friends about it? http://amzn.to/18jprie

Blessings to you. Renee-Ann  (aka R.A. Giggie)

I believe that my methods still work, even though Amazon has messed up the algorithms so that we don't see the huge numbers we saw last year. There is still value in using the Select program, especially for niche authors and new authors, or those with only 1-2 titles.

I've also tested my strategies on 99 cent sales--and guess what? They work. I've done 99 cent sales without my methods and seen only a slight increase. But when I do everything in my book, my sales skyrocket.

If you're serious about promoting your book, and if you aren't one of those people who only "reads" a book on marketing and you're not afraid of working hard or experimenting, I encourage you to pick up a copy of HOW I MADE OVER $42,000 IN 1 MONTH SELLING MY KINDLE eBOOKS. It's only $2.99.

• Updated: Sept 4, 2013 - Contains OVER 130 LINKS TO WEBSITES THAT WILL PROMOTE YOUR FREE BOOK
• The #1 Marketing book specifically designed for Amazon's KDP Select program
• International Bestseller
• Contains detailed Select experiments & analysis

NEWS: I've now earned over $210,000 with KDP Select! I signed with an agent at Trident Media Group; I was contacted by the senior editor at a "big 6" publishing company because of my success on Amazon; Amazon hand-picked two of my titles for special promotions; and I have signed a 2-book audiobook deal with Audible--ALL because of my KDP Select success.

http://www.amazon.com/Month-Selling-Kindle-eBooks-ebook/dp/B0080USSYW

New Release: How I Made Over $42,000 Selling My Kindle eBooks

In March 2012 one Canadian author boldly went where few have gone before—into the land of making real money with Amazon's KDP Select program.

This is her story…

My name is Cheryl Kaye Tardif and I am an international bestselling suspense author who earned over $42,000 dollars in March 2012 selling ebooks via Amazon's KDP Select program, captured the interest of a major literary agency, and went on to sign with a foreign rights agent. And I'm about to tell you HOW I did all that.

I don't normally tell people how much money I make, but I believe writers need to know it IS possible to earn a real income from your books. Seriously, if I can do it, anyone can—if you have the right combination of criteria and techniques.

In this book, I'll share with you what I believe are four key elements you must have in place to see high sales. And I'll reveal the strategic techniques I used during my KDP Select promotions that resulted in earning over $42,000—with $32,000 of that from ONE title alone.

Not only did I earn over $42,000 in ebook sales, I was contacted by one of the leading literary agencies in New York. The chairman noticed my success when my one title made #4 in the Top 100 Bestselling Kindle ebooks, right under The Hunger Games trilogy. Since then, I've signed with another agent for foreign rights.

So, if you're ready to earn some real money with Select, let's begin…

Available at Amazon (Kindle)

Time spent promoting ebooks versus promoting print books

Author Joe Konrath writes about time spent promoting print books versus ebooks, and he shares his sales stats as well as information on physical book signings, something I am all too familiar with.

Joe is so right about the average sales authors make at book signings. In Canada the numbers are even lower. I've done well over 200 book signings and am considered one of the high sellers. In fact, I was told by Chapters & Indigo managers in Edmonton that I had the highest, most consistent sales at signings for two years straight out of all visiting authors.

It was damned hard work, though I never did the cross-country touring Joe did. And I'm glad. The cost of touring across provinces or states just doesn't make it worthwhile in the end, especially when most authors are responsible for those costs--or at least a large portion of them. If you have to do book signings, start at home and gradually spiral out, without going overboard--unless your publisher is paying for your tour.

I've watched so many authors at signings. I've even organized multi-author events at major trade shows and elsewhere. Most authors were lucky to sell 5 books. Many went home without a sale. My average was a bit higher than the number Joe quoted represented a decent signing. The difference was that I greeted everyone who walked into the bookstore. And I handed them a bookmark. I engaged their attention and enjoyed their company.

I used to do 40 signings a month for 3 months before Christmas, every year. That's a LOT of hours spent with little return. When you calculate hours, gas, travel etc, it didn't pay well. But I have to admit, I do miss the social aspect. I love meeting readers face to face. I loved doing signings. That's what separated me from most, I think.

Now I meet readers online. And I use creative ways to connect. Though I'll always be grateful to all the bookstores that hosted me and I miss the "action" (but not getting asked where the bathroom is), I can use my time far more wisely by promoting my ebooks.

By the way, my last online virtual book tour (for my debut romantic suspense Lancelot's Lady) was 118 stops in 14 days. It took me 3 months to organize and write all the posts. I guess I beat Joe's record. ;-) I know what he's saying about exhausting--even an online tour can leave you feeling like you've just crossed the country...on foot. lol However, I could never have visited 118 stores in 14 days--if I had I wouldn't have been coherent.

I've done mailouts--catalogues, bookmarks, announcements, invitations, etc to sell print books. Again, another time suck. I saw no real return on that investment or on the money spent on it. This is where the ebook revolution makes it so much easier for today's authors. Why spend 8 hours in a bookstore only to sell a dozen books or time and money preparing mailouts, when you can promote online and use social networks to get your name out there and sell books? 

Authors who want to succeed must learn to change with the winds, adapt to new technologies and step out of their comfort zone. Take a risk, try something new.

Today I give you the 'Recipe for a Bestselling Novel' over at the Polished Publishing Group blog

Two nights ago Kim Staflund, a publisher I've recently connected with, asked me if I'd like to write a guest post for their blog. Of course I said yes. I love writing, and even more I love a good writing challenge.

The topic she wanted me to blog about was on becoming a bestselling author. She gave me a good week to complete it. I was finished that evening. :-)

I invite you to check out my post on the PPG blog, and please leave a comment for us if you find it helpful. Now, get your mixing bowl ready...

Recipe for a Bestselling Novel

Should authors spend money on promotional tools and reviews?

There was a discussion recently on a forum I belong to; we discussed whether authors should spend money on promotional tools like bookmarks and whether they should pay to have their books reviewed. This is what I think about both...

Authors can't afford to throw away money; we don't make enough to do that. Writing (the actual act) is our passion--a hobby, if you will. SELLING our work becomes our business, and authors need to become business-minded if they're to succeed. Every business needs some form of investment, but you have to be careful.

There are ways for authors to throw away money and ways to get advertising and sales without paying a dime. Paying a service to market your books is not the smartest way to go. Try it once and you'll see what I mean. There are very few that deliver what they promise, and again you're throwing away hard earned money. I've seen and known many authors who've invested thousands in some company that promises to expose their book to thousands of readers or libraries or book clubs and they were lucky to sell 5 books. Their campaign is now buried so deep that no one finds it after a month or two. If you've tried a service that has resulted in hundreds or thousands of sales and can prove it, let me know and I'll be happy to advertise them. :)

No matter if you're self-published or traditionally published it is the author's responsibility to promote their books--if you want success. The trick is to learn how to do this effectively and affordably. My nickname is "Shameless Promoter", not just because I have a good handle on how to market but because I consistently sell books. I've spoken at writers' conferences in Canada and the US on this topic. I just booked another conference where I'll be speaking about using online networks to sell books. So I know what I'm talking about. :)

Should you get bookmarks? Uh, no brainer, people! I've observed many authors' techniques at book signings and if you don't have something to hand out you have lost 4/5 of the potential sales right out of the gate. I just finished an interview where I talked about mistakes authors make at signings. This is one of them. Bookmarks are an absolute must. Don't give out business cards; they just go into the garbage afterward or are filed somewhere. Plus they signify...business. At a signing, you want to signify pleasure, entertainment, a fun read. Business cards are only useful for handing out to people in the industry--store managers, agents, publishers etc. So buy some; they'll last quite a while.

At signings and events hand out bookmarks. Find an affordable printer to make them. Negotiate a deal for larger quantities, then order 2000 at the cheaper price. Have your book covers, website and blog URLS, email addy and a bit of intriguing text on both sides of the business card. One-sided means you've wasted half your advertising space. Bookmarks are not only useful, they create "after sales". People see them and are reminded to buy your book, or they realize you have more books (if you've listed them). I have Whale Song on one side, and Divine Intervention and The River share the other side. Right now I'm giving people extras at my signings and encouraging them to add them to stockings at Christmas.

Marketing your books online is the way to go in this day and age. Spending money on reviews is not. I have 50 reviews of Whale Song on Amazon.com alone, not to mention on various other sites. I never paid anyone a dime. Reviews are easy to get; you just have to know how and where to look. It takes creativity to get more than the average 10 reviews per book. You can offer to send review copies to reviewers whom you've researched--ones that have a high traffic blog, Google page rank of 3+, a faithful following/fan base, plenty of commenters, or are members of book clubs. Don't send them to just anyone. Or you can think of ways to encourage those who buy your books to review them. Why not hold a contest? Do a draw from all reviewers on Amazon and give them a prize you have had donated to you. Or say you'll pick your favorite review and give them a prize...get the picture?

There are other ways to market your books. Use online social networks like MySpace, Goodreads, Shelfari, etc and word of mouth advertising will spread virally--if you do it right. Hold other contests on your blog or website and to encourage more sales, have them answer a question where the answer is found in one of your books. The prize? Something that a company has donated to you in exchange for mention (free advertising). I get stuff given to me all the time. Every gift basket I've given away has been filled with gifts that have been donated to me in exchange for advertising them. How have I advertised them? A few posters in a bookstore, or on handouts in stores, and a mention on my blog/site.

I think the key is you just have to get creative and think outside of the box...or bookstore. We should be marketing to all venues--stores and online. And anywhere our readers can be found.

For more tips on how to promote your books in stores and online, please read my free marketing articles posted at: http://www.cherylktardif.com/articles-by-cheryl

If you have found my articles helpful, you could repay me by buying one of my novels for yourself or a friend. They make great Christmas gifts! ;-)

Cheryl Kaye Tardif novels are available on Amazon, Chapters.ca or your favorite bookstore can order them in for you.

Happy promoting!

~Cheryl Kaye Tardif

http://www.cherylktardif.com

"How should I promote my book launch?"

Recently, a writer friend had some questions regarding advertising book signings and launches. She asked if she should have had the store put up posters and showcase her book in the front window prior to her book launch. I gave her some advice, things I wish someone had told me at the very beginning.

In the beginning, I was bold...yet I didn't have a clue what to do either.

A few years ago, I didn't really get the difference between a book launch and a book signing. I suppose I could have helped myself out by actually attending some of both, but I didn't and my first "launch" suffered for it. Instead of making it a big celebration, my first book launch had no hoopla, just me at a table in front of the store, handing out business cards. Oy, I was so green I never knew I shouldn't give out cards unless they're to business contacts. No one else wants them. I know better now, but back then I had no idea what I should or could do for a launch party. Now I know it's only limited by my imagination and the fire code of the store. :)

Book signing:

A book signing is an event where you go and sign and sell books. It's that simple. There's only as much hoopla as you can create, based on any news to do with your book. But believe me, I look for anything newsy that can add some hype to my signings. News equals excitement, and excitement means sales, and sales mean I get to write another book. :)

I rarely have any form of advertising for my regular signings, other than in my writers organizations' newsletters and what I post on my site and blogs--mainly because people tend to forget, and so far it hasn't proven to bring in that many more people for it to be cost effective to run advertisements in newspapers. I just look at every person who walks in the store as MINE. Okay, I'm not that vain, but I do look at anyone as a prospective buyer. It seems far easier when I'm not worried about whether my invitees have arrived or if they'll even show. I always know that there will be people walking through the doors, and it's my job to greet them and make them feel welcome. (And give them my bookmarks.)

If I feel I need posters, I've learned not to wait for bookstores to make them. Other than Audrey's Books in Edmonton, which always makes up lovely posters for all my signings, and a few Chapters stores, most bookstores are just too busy to design signs. So I have a local print shop make posters for my special events. They're 14 x 17, I think, full color, announcing my name, author of... and date/time of event. I ask the stores to post them about 5 days before the event. Any earlier and people forget. Occasionally, I'll go to my signing and discover that my posters were never displayed, but usually they'll be up near the front door and often near the bathrooms. If I've been able to get some media attention (newspaper interviews or radio or TV interviews), then that's a bonus. But it's not easy to be newsworthy for all your events all of the time.

Book launch:

A book launch is a celebration, a big party to celebrate your book's arrival and everything you have gone through to get this far, and it's a party for YOU.

This is the one event that you need to have posters up on the walls, fliers to the bookstore a week before to add to customers' bags, media attention, tons of blogging about it, and lots and lots of hoopla. To ensure that you get great promotion for this exciting event, go to the store the day before and see how they're promoting you. Then you can ask them to display your books if they're nowhere to be found.

Also, for a launch, you'll want to send out an invitation to anyone on your email list and newsletter list. Ask them to bring a friend or two (or ten!), and make sure you ask them to RSVP, since you'll need to know how much food and drink to supply. Once you have this list, realize that about 10% won't make it, another 10% might not buy. 80% should be sales. Bad weather the day of the launch will increase the percentage of the first two and lower the last. Make sure the bookstore knows about your RSVP list ASAP. They need to know how many books to order in. Send your guests a "friendly reminder" about 2 days before.

A launch should always be eye-catching, big and bold. You need to create excitement. That's what separates it from a regular book signing. Some launches will have champagne and strawberries, others will have pop and veggies and dip. Some will have food that fits the theme of their book. I served two kinds of seafood dip; however, I just couldn't serve whale. I'm sure my friends were glad about that. :)

Most book launches will have:

• entertainment
• door prizes (I always ask local businesses to donate prizes in exchange for a sponsorship mention of them on my posters and I get awesome prizes this way...including a free limo ride for my family and closest friends to my last book launch)
• munchies (a couple of party trays and a cake with your cover on, at minimum)
• a mike for you to read a chapter and talk about your new "baby"
• an MC to introduce you and make you look good (either a friend or the store manager if she knows you)
• advertising in-store and elsewhere (community bulletin boards, schools, churches etc)

It's your party, so have fun! This really isn't the time to worry about sales. The more events you do, the better you should get at selling your book. If you have a bad signing (like 3 or less), evaluate why. When you have an exceptional signing (like 30+ books), also evaluate why. I always ask myself 'what worked?' and 'what didn't?'

How should you promote your book launch? By doing anything and everything you can think of to ensure its success and to make sure that everyone attending has a party they'll never forget. That way they'll be first in line for your next book launch, which (if you use these tips) will now be bigger and better than the last. :)

~Cheryl Kaye Tardif,
bestselling author of Whale Song

Article: Authors Tour the World with Virtual Book Tours by Cheryl Kaye Tardif

Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This meant spending money on flights, hotels, transportation and meals. This traditional type of book tour is expensive and very few publishing companies are willing to pay for them. But now, authors have a new method of ‘touring the world’―the virtual book tour.

Virtual book tours (also known as virtual author tours, guest blogging, blog tours, or VBTs) are a simple concept. The author tours various blogs and sites that pertain to a theme in the book or to writing in general. This way, you can potentially reach thousands of avid readers each tour day from the privacy of your office or home.

The goal of marketing your book is to expose it to as many people as possible in an exciting, cost-effective and entertaining way. Guest blogging can achieve that goal. Most blogs are archived, so your post becomes permanent and often viral, spreading from site to site. That is leverage. You are in essence leveraging your internet presence and duplicating yourself with every VBT stop. Your blog tour is working for you even while you sleep. Try doing that at a bookstore signing!

Read Cheryl's article Authors Tour the World with Virtual Book Tours on John Kremer's Book Marketing site.

Day 27: Cheryl visits John Kremer's site with an article on book signings

On day 27 of my 'Touring the World' virtual book tour, I stop off at John Kremer's site. John is a respected book marketing expert and the author of numerous books including 1001 Ways to Market Your Books. At writers' conferences, he often presents on book marketing, publishing, writing, branding, and more. When John asked me if I could supply an article on marketing tips, I knew I had the perfect article, especially since we're heading into major promotion time--the pre-Christmas rush.

Book Signings Are Your Best Friends

So you’ve written a book, had it published and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?Book signings are your lifeline -- your best friends.

Before you step out into virgin territory and cross that boundary that is called a book signing, endless questions will bombard your brain. How many books should you expect to sell? What if you don’t sell any books? And what if someone should ask that one little question that makes you quiver and shake in your shoes: “What’s your book about?”

Read the entire article on John Kremer's site.

Day 11: Cheryl talks about Virtual Book Tours on LesTout.com

At today's stop, you'll find information on virtual book tours, how to organize one and how they benefit authors, hosts and avid readers. So drop by LesTout.com to find out how much work went into my 1-month VBT.

There is a new wave of online marketing on the rise―virtual book tours (also known as virtual author tours or blog tours). About five years ago, various authors decided to promote their works online at host sites and announce those dates just as they would a bona fide book signing tour. It started off small―one or two appearances on someone else’s website. In fact, virtual book tours (VBTs) have really only taken off in the past year or two.

The concept is simple: the author “tours” various blogs and sites, often ones pertaining to a theme in the book or the host’s theme, or to writing in general. This way, an author can potentially reach thousands of avid readers each tour day from the privacy of his or her office or home...

Read the article: Virtual Book Tours - Touring the World.

Also, be sure to order my novel Whale Song on August 12th from Amazon.com or Chapters.ca to qualify to enter for my 44 Prizes giveaway!